Web pages and content hubs for DigiKey's original video series — Factory Tomorrow, City Digital, and Farm Different.
- Client
- DigiKey Electronics
- Role
- Web page design, layout systems, and art direction
- Deliverables
- Page design & layout systemSeries hero art directionSeason navigation patternEpisode list templatesSponsor placement systemResponsive web layouts
The challenge
Each series has multiple seasons, multiple sponsors, and a growing library of episodes — all of it living inside DigiKey's existing e-commerce site with its own header, banners, and design constraints. The pages had to feel cinematic and editorial while still behaving like part of a very functional commerce platform.
Approach
I led with a full-bleed hero built from series key art, with the series name, season, and a short premise so a first-time visitor knows what they're watching in seconds. Below it, a vertical season selector keeps navigation obvious as libraries grow, followed by a sponsor band and an episode list that pairs a plain-language summary with the embedded video. The same structural system carries across all three series, so each page feels distinct through photography and tone while the underlying layout and hierarchy stay consistent and easy to maintain.
Outcome
Three live content hubs on digikey.com — Factory Tomorrow, City Digital, and Farm Different — giving each series a repeatable, scalable home that grows cleanly with every new season.
Selected pieces
