Making complicated things feel simple.

I'm Samantha — a product and web designer living in Michigan. I grew up curious about how things work, and that curiosity turned into a career spent untangling complexity and giving it a clean, human shape.

Five years at DigiKey, one of the world's largest electronic component distributors, have taught me how to design for engineers, marketers, and everyday people at the same time — at global scale.

I'm on the senior designer track there, working across global campaigns, brand systems, and the web experiences that carry them. My work sits where clarity meets craft: layouts that breathe, interfaces that behave predictably, and design systems that let a team move fast without losing consistency.

I lead when a project needs direction and I adapt when it needs a second pair of hands. I'm genuinely excited about the ways AI is reshaping design workflows — not as a shortcut, but as a way to explore more directions and spend more time on the thinking that matters.

Outside of work, nature and animals keep me grounded and travel keeps my perspective wide. That shows up in the work: I want to understand how something functions before I decide how it should look.

So if you're looking for a designer who can hold the big picture and the pixel at the same time — you've come to the right place.