Creating the visual strategy and creative expression for large-scale solution campaigns that market ideas, technologies, and engineering outcomes.
- Client
- DigiKey Electronics
- Role
- Concept development, art direction, campaign design
- Deliverables
- Campaign concept & key artCreative toolkitsDigital advertisingSocial media assetsLanding page graphicsEmail creativeMotion content
The challenge
The subject matter is genuinely technical — asset management, long-range wireless protocols, make-versus-buy economics, satellite NTN and GNSS. It has to land with engineers, designers, manufacturers, and technology decision-makers at once, in every region, across formats as different as a 300×250 display unit and a full landing page.
Approach
I start with concept: find the human idea inside the engineering problem, then build a visual language that can carry it. Each campaign gets its own key art and system — photography direction, a signal-inspired graphic device, type hierarchy, and color logic — documented in a creative toolkit so global teams stay consistent. From there I art-direct and produce the full rollout: digital advertising, paid and organic social, landing page graphics, email creative, motion content, and print.
Outcome
Each campaign shipped as a complete, on-brand creative system used across DigiKey's global marketing channels, turning complex engineering solutions into clear, engaging visual stories.
Selected pieces
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